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UTISGAD-2022-2-1-113

Paper ID: UTISGAD-2022-2-1-113
Title: CORE REQUIREMENTS MODELLING FOR DIGITAL VENTURES. CENTRAL ASIAN ENTREPREUNERSHIP ECOSYSTEM CONTEXT
Author: Askar AITUOV

ABSTRACT

Digital ventures are created within Digital entrepreneurial ecosystems. Design of new digital products co-occurs with vast ambiguity regarding the technical feasibility of business requirements and guidelines. There is a lack of frameworks for product management in the Central Asian entrepreneurial context. The authors address the following research question: “How can digital ventures benefit from digital technologies to grow products in the Central Asian regional context?”. Authors conduct an in-depth case study of developing and implementing a Learning Management System in the business context of a Central Asian startup accelerator for the period from 2019 to 2022. Our data collection comprises three methods: interviews, participant observations, and IT artifacts. For data analysis, we adopted grounded theory methods for coding and deriving theoretical concepts. Based on the data and existing literature, we propose an extension of the continuous post-launch product development framework by adding core requirements modeling mechanism. Authors’ extensions allow mitigating the impact of unstable and abstract business requirements on software products’ scope and budget.

Keywords: Digital Ventures, Product Management, Requirements Modelling